Cellar Credits
Unlock Exclusive Rewards
Earned on every purchase, at your tier’s rate. Credits are yours to spend until the end of the calendar year after the one you earned them in: credits earned in 2025 can be used until 31 December 2026, and are cleared on 1 January 2027. We’ll remind you before that happens. No 365-day countdown, no small print.
To qualify for Cellar Credits benefits, simply open an account with us.
Earning Cellar Credits
- Join the Rebels by creating an Account
- Your tier reflects your spend with Black Elephant Vintners over the past 12 months. Spend more, unlock more rewards.
- Backstage Pass members jump straight into the Backstage tier from day one.
- Earn Cellar Credits on all online purchases (excluding transport costs) based on your spending
- Earn Cellar Credits for purchases at the Cellar
Using Cellar Credits
- Valid for one year from the date of purchase
- Redeem Cellar Credits in our Online Shop or at our tasting room (excluding transport costs)
- Check your Cellar Credits balance under your account
Reward Levels
Increase your rewards level and earn more
Rewards Tier 1
Rebels of The Vine
Qualify
By making any purchase and creating an account.
Benefits
1. Earn 5% back in Cellar Credits on every purchase.
2. Cellar Credits expire after 1 year. Accounts inactive for 365 days may lose unused rewards.
3. Entry-level protection from public price increases.
4. Start building your cellar rewards from your very first bottle.
Cellar Credits expire after 1 year. Accounts inactive for 365 days may lose unused rewards — so enjoy them and keep the wine flowing.
Rewards Tier 2
Golden Circle
Qualify
By reaching R2,500+ in annual spend.
Benefits
1. Earn 8% back in Cellar Credits on every purchase.
2. Early access to new releases before they are widely available.
3. Priority booking for events and experiences.
4. Increased protection from public price increases.
A tier for loyal collectors who want earlier access to the wines they love.
Rewards Tier 3
Backstage Pass
Qualify
By becoming an active Club Member or reaching R7,500+ in annual spend.
Benefits
1. 10% off retail wine on all purchases.
2. Earn 8% back in Cellar Credits on every order.
3. 10% off tastings and select experiences.
4. Two complimentary Backstage tastings per year.
5. Access to limited allocation wines.
6. Exclusive member communications and updates.
This tier gives you access behind the curtain — where the most exciting wines and experiences happen.
Rewards Tier 4
Grand Crew
Qualify
By reaching R12,000+ in annual spend.
Benefits
1. 10% off retail wine across the range.
2. Earn 15% back in Cellar Credits on every purchase.
3. Priority access to new releases and limited wines.
4. Priority booking for events and exclusive experiences.
5. Two complimentary Headline Act tastings per year.
6. Guaranteed access to limited allocation wines.
7. Private invitations and direct access to special releases and experiences.
Reserved for our most dedicated collectors — where recognition, access, and rewards reach their peak.
FAQ’s
What are Cellar Credits?
Cellar Credits are our way of rewarding loyalty. Every time you buy wine directly from Black Elephant Vintners, online or at the cellar door, you earn Cellar Credits that move you closer to the next tier. The higher your tier, the better the benefits, experiences and access you unlock.
How do I earn Cellar Credits?
You earn Cellar Credits automatically whenever you purchase wine directly from Black Elephant Vintners. This includes purchases made on our website or at the cellar door. Your credits accumulate over time and determine your position in the BEV line-up.
How do I move up a tier?
Your tier is based on your total annual spend with Black Elephant Vintners. As your purchases increase, you automatically move up to the next level and unlock the benefits of that tier.
Do my Cellar Credits expire?
Cellar Credits are calculated on a rolling 12-month basis. This means your tier reflects your activity over the past year. Continue buying your favourite BEV wines, and you’ll keep your place on the stage.
Do wine club members receive additional benefits?
Yes. Members of our wine club (Backstage Pass) receive additional benefits on top of their tier rewards. These include exclusive wines, better pricing, and access to special releases and events.
Where can I see my current tier?
You can view your current tier and benefits by logging into your customer profile on our website. As your Cellar Credits increase, your status will update automatically.
Do purchases from restaurants or wine shops count?
Only purchases made directly through Black Elephant Vintners (online or at the cellar door) count toward Cellar Credits. This allows us to reward the customers who support us directly.
How can I reach the next tier faster?
The easiest way to move up the BEV line-up is simply to buy more of the wines you love directly from us. Many customers reach the next tier by building mixed cases, joining the wine club, or stocking up on their favourites when new releases drop.
Why do customers aim for Golden Circle and above?
Golden Circle and higher tiers unlock some of the most valuable benefits in the BEV ecosystem, priority access to new wines, better rewards, and invitations to special tastings and experiences. For many customers, this is where the real fun begins.